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The Complicated Marketing of Avengers: Doomsday

Avengers: Cash Grab Doomsday is definitely a movie that you’ve heard of, thanks to Marvel Studios’ ambitious marketing. Robert Downey Jr. was unmasked as Doctor Doom on stage, but who knows how they’ll explain why one of Marvel’s most famous Romani characters looks like Iron Man? We know the cast of the film from a five and a half hour livestream of…chairs, and also that ( sigh ) Chris Evans will return as Steve Rogers from a theatrically exclusive trailer. The marketing fo

Lion Rock 2026

Student bands, swinging lights and amazing covers (plus an original song!) made up Lion Rock, KGV’s annual concert which rocked the school hall last night. For those of you who weren’t there, you missed out on quite the show put together by our brilliant student musicians with support from Ms. Carlile, Mr. Thompson, and Mr. Edwards. Lion Rock saw bands playing songs that you might love (or be really tired of hearing) including Eye Of The Tiger by Survivor and Supermassive

POV: You Were Born In The Wrong Generation

You’ve probably felt it. That pang. A pull. Maybe while scrolling through a ‘ Roaring Twenties’ Pinterest board. Or while binge-watching Bridgerton, wrapped in an era you never experienced firsthand. A yearn to be in that period. That nostalgia for a time you’ve never lived in, it’s called anemoia. Traditionally, psychologists have thought that nostalgia is based on our recollections of that experience. But this doesn’t really explain anemoia since people are yearning for s

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The Dubai Chocolate Effect

How a chocolatier’s food craving became a global sensation You’ve heard of Dubai Chocolate, but do you really know the whole story? At first glance, it appears to be another typical trend, a luxury item sold solely for the fleeting whims of social media. Little do you know, there’s a story beneath the surface. Dubai Chocolate gained immense attention after being flaunted by influencers all over social media and featured in advertisements for copycat chocolates around the worl

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Why is the Mona Lisa so famous?

What makes the Mona Lisa one of the most famous paintings in the world? I think that’s a question we’ve all wondered about at some point. Personally, I think there are countless masterpieces that deserve more hype, yet thousands of people visit the Louvre everyday just to see this small portrait. So what actually makes her a world-famous celebrity? The painting itself was unique for its time as Leonardo broke the unspoken rules of portrait painting: he painted her full face

Don't Feed the Machine - Creativity over Artificially Generated Efficiency

It started with ads for AI assistive writing software. Then AI-generated books, videos, and pictures started popping up on every Internet space imaginable. Then that amped up to ads purporting to teach me how to make money off a book I can write in 2 minutes with AI. Even in your everyday lives, you’ve undoubtedly encountered people using generative AI to do schoolwork. There’s a spectrum of usage: from initial generation of ideas, to technical/grammatical assistance, to aski