How a chocolatier’s food craving became a global sensation You’ve heard of Dubai Chocolate, but do you really know the whole story? At first glance, it appears to be another typical trend, a luxury item sold solely for the fleeting whims of social media. Little do you know, there’s a story beneath the surface. Dubai Chocolate gained immense attention after being flaunted by influencers all over social media and featured in advertisements for copycat chocolates around the worl